Scale Your Purpose-Driven Brand 

Without Losing It’s Spark

Your Mission Is Clear.

The Path? Overwhelming

You know your product or service can improve lives. You have the passion, the purpose, and the drive to make a difference. But turning that vision into a thriving business feels like navigating a maze blindfolded.

  • Brand messaging that builds trust and drives sales

  • Systems that support growth without compromising your values

  • Marketing that feels authentic, not forced

  • Operations that scale sustainably

The challenge isn’t your vision. It’s finding someone who understands both the heart of your mission and the strategy to make it profitable.

Meet Your

Strategic Partner

A woman holding cans of Coastal Craft Kombucha, standing in front of a map of New York with a heart icon indicating Oceanside. The background features the word "LOCAL" in large red text.

Hi, I’m Rachel. I’ve walked this exact path.

For nearly a decade, I built Coastal Craft Kombucha from home-brew batches to 200+ retailers, including Whole Foods and Michelin-starred restaurants. I know what it’s like to wear every hat, navigate every challenge, and grow a brand without losing its purpose.

Today, I help founders like you combine clarity, creativity, and strategy—so you can scale with integrity and results.

Credentials Highlight:

✓ Built and scaled a wellness brand into 200+ retail locations

✓ Certified Holistic Health Coach & Breathwork Facilitator

✓ Expert in brand development, product positioning, and sustainable business growth

What I've Built |

What I've Built |

  • Cans of Coastal Craft Kombucha in Blueberry Hibiscus flavor on a white surface with a blurred figure in the background.

    REBRANDING

  • A young person crouching on the floor in a brewery or industrial kitchen, wearing a gray baseball cap backward, blue shirt, and dark pants, working with a piece of equipment near stainless steel tanks.

    ADAPTABLE & RESOURCEFUL

  • A blue Coastal Craft Kombucha booth with two smiling women selling kombucha drinks and merchandise, with a sign indicating flavors, a display of bottled kombucha, and a clothing rack with t-shirts.

    EVENTS

  • Workers in a brewery operating machinery and sorting boxes in an industrial facility with large tanks and equipment.

    OPERATIONS

  • PRESENCE & PLACEMENT

  • BRANDING

  • COLLABORATIONS

  • PACKAGING

  • MISSION DRIVEN CULTURE

  • SALES

  • MARKETING

  • INNOVATION

  • PRODUCT DEVELOPMENT

  • CONTENT CREATION

  • MANUFACTURING

  • FOOD SERVICE

  • QUALITY ASSURANCE

Your Growth Path

STEP 1

White compass rose symbol on a dark blue background.

Clarify Your Message

Define your brand voice and positioning that resonates with the right customers

STEP 2

Icon of a clipboard with check marks and a target with an arrow hitting the bullseye, representing goal setting or task completion.

Create Your Strategy

Develop a go-to-market plan that aligns with your values and drives consistent revenue.

STEP 3

Icon of a rocket rising above a bar graph, symbolizing growth and progress.

Scale With Confidence

Build systems that support strategic growth without burning you out.

Imagine Your Brand Thriving

Three cans of Coastal Craft Kombucha with Northeastern theme, labeled 'South Shore Surf's Hop' with pineapple and mango flavor. The cans feature a pelican logo, nutritional info, and flavor profile chart, against a background of a woman surfing on waves.
Cans of Coastal Craft Kombucha in ice, featuring flavors such as Purple Sunrise, Bee Street Berry, Jones Beach Ginger, and Hamptons Heat.

Picture this…

Your message is clear and compelling. Your ideal customers find you easily and connect deeply with your mission. Your operations run smoothly. Your business grows sustainably, creating real impact while generating the revenue you need to thrive.

This isn’t just a possibility—it’s what happens when purpose meets strategy.

The Cost of Going It Alone

Without the right strategic support, purpose-driven brands often:

  • Struggle with messaging that confuses potential customers

  • Burn out trying to do everything themselves

  • Compromise their values to chase growth

  • Watch competitors with weaker missions but stronger execution win market share

Your mission is too important to leave to chance. Your market is too competitive to go it alone.

How I Bridge Your

Mission and the Market

Open cardboard box with sparkling stars emerging from it, indicating excitement or surprise.

  • From concept and flavor design to packaging and messaging, I help brands launch innovative, purpose-driven products rooted in consumer insight and market trends.


Outline of a hand holding an open book on a yellow background

  • In saturated or misunderstood categories, education is everything. I help simplify your message, position your brand with clarity, and build consumer trust across wellness, health, and lifestyle industries.


Icon of a paint palette with a brush and a diagonal line crossing it out, indicating no painting or art allowed.

  • I shape brands that don’t just look and feel beautiful—they’re aligned. Together, we create identities that resonate with your audience and stand out on the shelf, online, or through a memorable experience.

Illustration of a mobile phone with a megaphone, chat bubbles, a video icon, and a heart icon, representing social media and digital marketing.

  • From strategy to execution, I help you create compelling social media content that tells your story, educates your audience, and builds a loyal community around your brand.

Line drawing of a rocket ship launching with trailing lines on a yellow background.

  • Whether you’re planning your first launch, pitching to retailers, or building backend systems, I bring hands-on experience scaling brands with creativity and operational rigor.

Line drawing of three abstract figures celebrating with one holding a star on a yellow background.

  • I help founders build adaptive teams and scalable systems. Whether you’re an early-stage startup or a growing brand, I bring frameworks to move you from chaos to clarity.